The challenge: With the launch of legalized cannabis in Canada, people all over the country were bound to have a lot of questions. But, with every cannabis company trying to make a splash, how could Leafly increase brand visibility and site traffic to reinforce our position as the world’s largest online cannabis information resource in a noticeable and contextual way?

The idea: This OOH campaign was launched in hyper-targeted neighbourhoods in the largest Canadian cities using attention-grabbing copy written for the culture and idiosyncrasies of each community.

Recognition: 2019 Strategy Awards, Shortlist