Helping brands solve their biggest marketing challenges.

My Approach ~

Jo Vos - Marketing Consultant, Advisor, CMO

Get to market & deliver quick wins

We'll go from zero to one by thinking strategically about your business goals and how to deliver a no nonsense plan to boost your internal marketing efforts.

A flexible collaboration process

By working in a limited-hour capacity, I drive value by working only on the highest impact activities. The part time structure scaled across multiple clients at a time, allows us to learn quickly and work fast together.

Leverage creative & channel experts

I come to the table as a full stack marketing leader with a talented network of partners across brand strategy, creative, SEO, SEM, content, finance & more — helping us execute seamlessly with a team of incredible people.

No surprises, so we work in lockstep

I send a high level work plan for approval in advance of each week, so there are no surprises lurking in the background.

I advise start-ups and scale-ups on how to manage & market their brands, build their marketing teams, & set objective-driven strategies.

At-home health testing with the power to change your life | imaware

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In digital health and want to 10x your organic traffic?

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Launching the world’s most beloved cannabis brand in Canada | Leafly

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Building a next generation coffee company | Quantum Coffee

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Reimagining a historic landmark downtown Toronto | Brainstation

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Getting a new airline off the ground | Canjet

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Lighting Your Way | Leafly

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Why the fractional model works:

Get the benefits of a dedicated head of marketing without having to add another C-suite member to the payroll. I join your team part-time and dedicate 1-2 days a week to build your marketing strategy, support your team, and focus on high-impact initiatives that will drive sustainable growth.

Conduct weekly 1-on-1s with your team
Coach, mentor, and conduct performance reviews
Meet with your executive team weekly or even monthly
Help to map out growth strategy and planning
Team development, through introductions to talent and support for hiring

Let's chat

Expertise

I’m a full stack marketing leader with hands on experience across D2C + B2B in: Digital Marketing, Go To Market Strategy, e-Commerce, Content / SEO, PR, Branding, and Product Marketing (certified PMM).

Valued industries

I’m interested in building businesses that are rewriting traditional playbooks, new tech (web3, AI), circularity & the circular economy, the guardianship of our natural environment, and how to better humanity's physical + mental health.

TRUSTED BY THE FOUNDERS & CEOS OF: